Geoff Durso studies what happens when we face mixed information. When people do good things and bad things. When a product has positive and negative qualities. Geoff's an assistant professor of marketing at DePaul University. He's also an old friend of mine. We met up at a conference and caught up, chatting about some of the cool work Geoff has done on the nature of ambivalence.
(As I mention in the intro, you can also check out Episode 35 with Iris Schneider for more on ambivalence.)
Things that come up in this episode:
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