Opinion Science
A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.
Opinion Science
#70: A "Mixed" Bag with Geoff Durso
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Andy Luttrell
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Season 5
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Episode 7
Geoff Durso studies what happens when we face mixed information. When people do good things and bad things. When a product has positive and negative qualities. Geoff's an assistant professor of marketing at DePaul University. He's also an old friend of mine. We met up at a conference and caught up, chatting about some of the cool work Geoff has done on the nature of ambivalence.
(As I mention in the intro, you can also check out Episode 35 with Iris Schneider for more on ambivalence.)
Things that come up in this episode:
- Geoff's early work on ambivalence (Rydell & Durso, 2012)
- The effects of expecting ambivalence (Durso et al., 2021)
- How psychological power makes us delay making decisions when we're ambivalent (Durso et al., 2016)
For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
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