Opinion Science

#48: "Selling" Social Science with Daniel Pink

October 11, 2021 Andy Luttrell Season 3 Episode 8
Opinion Science
#48: "Selling" Social Science with Daniel Pink
Show Notes

Daniel Pink is a bestselling author who uses social science research to explore big questions about what it means to be human. He’s written six books, and a new one comes out in February—The Power of Regret. You can also check out his Masterclass on sales and persuasion. In our conversation, Dan gives a look into his writing process. How does he go from an idea for a book to the final product? And how does he draw on social science along the way? This was a super fun chat—check it out!

 

Things that come up in our conversation:



Check out my new audio course on Knowable: "The Science of Persuasion."

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