Opinion Science
A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.
Opinion Science
#96: Anti-Science Views with Aviva Philipp-Muller
May 06, 2024
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Andy Luttrell
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Season 6
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Episode 17
Aviva Philipp-Muller studies why people might pass on science. She’s an Assistant Professor of marketing at the Beedie School of Business at Simon Fraser University. We talked about her research on people’s openness to science in consumer products and how they’re marketed. She also shared her perspective on how anti-science views are an issue of persuasion.
Things that come up in this episode:
- The public science lecture circuit in 19th-century America (Finnegan, 2016; 2021)
- The use of science in advertising consumer products (Philipp-Muller et al., 2023)
- Why people are anti-science and what we can do about it (Philipp-Muller et al., 2022)
- Aviva’s YouTube Channel
- The “Nights with Science” ad from 1863: https://www.ohiohistory.org/science-lectures/
For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/
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