#101: Studying Persuasion with Rich Petty Artwork

Opinion Science

A show about the psychology of opinions, where they come from, and how they change. Interviews with experts and deep dives into areas of research uncover the basic psychology of persuasion, communication, and public opinion. Hosted by social psychologist, Andy Luttrell.

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Opinion Science

#101: Studying Persuasion with Rich Petty

November 04, 2024 • Andy Luttrell • Season 7 • Episode 2

Dr. Richard Petty is a professor of psychology at Ohio State University. He's probably best known for co-developing the Elaboration Likelihood Model (ELM) of persuasion (but he's done a lot of other stuff, too). He was also my advisor in grad school.

In the last episode of Opinion Science, Rich lent his voice to telling the story of the ELM. Go check that out if you haven't already. But my full conversation with Rich was also great and went in a few directions that just didn't fit into a general intro to the ELM. So, I present that full interview here. It gets a little inside baseball at some points, so be aware of that. But it's an interesting glimpse at the random ride that a career in science can be and the number of lucky moments that can steer the wheel.

For a transcript of this episode, visit this episode's page at: http://opinionsciencepodcast.com/episodes/

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